PCB Partners with Keith's Auto Sales for Car Giveaway

PCB is excited to again join in partnership with Keith’s Auto Sales, Inc. for the 2023 Christmas Car Giveaway!

Keith’s Auto Sales, Inc., with locations in Penn Laird and Harrisonburg, is in its 11th year of hosting the annual car giveaway. Each Christmas, the organization solicits community nominations to provide a free car to a family in need. Keith’s Auto Sales, Inc. generously provides the car and reviews each nomination to select a local family on Christmas Eve. The person who nominates the chosen family will also be notified.

"We owe so much to this community; without the continued loyalty and referrals from our customers, we wouldn't be here,” said Kristin Knupp Owen, General Manager at Keith’s Auto Sales, Inc. “Many of our neighbors could use a little extra help to get back on their feet, whether they've lost everything to a fire or need transport to get to their life-saving cancer treatments. Thanks to the support of our community, we are blessed to be able to pass on that support to a local family in need this holiday season. Hopefully, we can help make their holiday just a little brighter. We are grateful to PCB for stepping up and helping us keep this tradition alive."

This is PCB’s second year joining the initiative as a media sponsor, and the bank is excited for the partnership. PCB will underwrite the cost of radio advertising and help promote the giveaway.

“Throughout the entire year, our team puts a strong emphasis behind volunteerism and financial support to fulfill our mission of community service," said Neil Hayslett, Executive Vice President and Chief Banking Officer. "We are excited to continue our partnership with Keith's Auto Sales again this year and further give back to our community during a holiday season that provides an extra financial burden on local families in need. We enjoy working with the entire team at Keith's to help surprise a local family with a car for Christmas!"

The nomination process opened up at the beginning of December, with a winner being contacted at noon on Christmas Eve. To nominate a local family for consideration, digital forms can be submitted online. Hard copies are also available at Keith’s Auto Sales, Inc. locations.

6158 Spotswood Trail Penn Laird, VA 22846

800 W. Market Street Harrisonburg, VA 22801